South Carolina Housing Market Trends
Real-time market data powered by Zillow Research. Last updated: 2026-04-02
Charleston continues to be South Carolina's hottest market, fueled by tech companies (like Volvo and Boeing's growing presence), a top-ranked food scene, and lifestyle appeal that draws relocators from the Northeast and Midwest. Mount Pleasant and James Island command the highest suburban prices. Greenville has emerged as one of the most livable small cities in the South, with its revitalized downtown, Falls Park, and a diversified manufacturing economy. The Myrtle Beach corridor offers affordable coastal living but is heavily tourism-dependent, creating seasonal fluctuations. Columbia, as the state capital and home to USC, provides consistent, affordable housing anchored by government and education employment.
By BuyAHomeIn Editorial | Updated 2026-03-02 | Sources: Zillow Research, U.S. Census
Is Now a Good Time to Buy in South Carolina?
The South Carolina housing market is showing balanced conditions.
home values have been essentially flat (-0.2%) over the past year. there are currently 984 homes on the market.
Median Home Value
$300,562
Zillow Home Value Index
Year-over-Year
-0.2%
Home value change
5-Year Change
+36.3%
Since 2021
Median Rent
$1,348/mo
Zillow Observed Rent Index
Active Listings
984
Homes for sale
Home Value Trends
5-year Zillow Home Value Index (ZHVI) for South Carolina vs. national average. ZHVI reflects the typical home value in the 35th-65th percentile range.
Rent Trends
Average rent in South Carolina: $1,348/mo (+5% YoY)
Rent vs. Buy Analysis
With a median home value of $300,562 and average rent of $1,348/mo, the price-to-rent ratio in South Carolina is 18.6. A ratio of 15-21 means it could go either way — run the numbers.
Run Full Rent vs. Buy CalculatorTop Markets in South Carolina
Explore housing data for 12 metro areas in South Carolina. Click any market for detailed trends and analysis.
Hilton Head Island, SC
$513,350
Avg rent: $2,023/mo
Charleston, SC
$427,769
Avg rent: $1,031/mo
Georgetown, SC
$377,561
Avg rent: $1,992/mo
Myrtle Beach, SC
$334,411
Avg rent: $1,682/mo
Greenville, SC
$306,371
Avg rent: $675/mo
Seneca, SC
$281,422
Avg rent: $1,379/mo
Spartanburg, SC
$274,052
Avg rent: $1,415/mo
Columbia, SC
$250,347
Avg rent: $1,399/mo
Newberry, SC
$205,271
Sumter, SC
$203,432
Avg rent: $1,405/mo
Florence, SC
$187,254
Avg rent: $1,166/mo
Gaffney, SC
$180,224
Avg rent: $991/mo
Continue Learning About South Carolina
Market data provided by Zillow Research. Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) are trademarks of Zillow, Inc.